The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone.
With over a million boxes sold every day, the cheesy bowls of deliciousness haven’t just filled America’s bellies they’ve played an iconic role in every stage of people’s lives.
CHICAGO-( BUSINESS WIRE)-For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food.
